Under the hashtag #ChaoNetflix, they threaten to cancel their subscriptions. If it works, the company says it will roll out globally, but people in those countries have protested.
This strategy (which is also being probed by Disney+) will be under evaluation for a year. To tackle the use of borrowed passwords, Netflix is conducting a pilot plan in Peru, Chile, and Costa Rica, charging an additional approximately US$3 for sharing the account with people who live outside the home. They are followed by Amazon Prime Video, with 200 million Disney+ with 129.8 million HBO Max with 73.8 million Paramount+ with 56 million Hulu with 45.3 million Discovery+ with 22 million and Apple TV+ with 20 million. The war in Ukraine also affected it: it lost 700,000 subscribers in Russia by suspending its service there.ĭespite these things, Netflix continues to lead comfortably worldwide, with 221.8 million subscribers. The company blames inflation and users sharing their passwords. It lost 200 thousand subscribers in the first three months of the year, and the company projects that the second quarter will be worse: two million will leave the platform. CNN+ shut down after just one month (Photo: Unsplash) According to the New York Times, Zaslav learned working on Discovery that niche streaming platforms are expensive and prone to failure. After analyzing CNN + (which had fewer than ten thousand active users), he decided to cancel the service as it was an unnecessary distraction to the new company’s big goal: to join forces behind HBO Max. Discovery CEO David Zaslav was left in charge. The merger of Warner and Discovery explains the cancelation of CNN +. Streaming had exploded during the lockdowns, and now, thanks to vaccines, its growth curve is going back to pre-Covid times.īut the business is indeed in transition to a new model. Some analyzes are alarmist, but the scenario must be seen in context. These two milestones set off the alarm bells, not only for both companies but for all platforms. For the first time in a decade, Netflix lost subscribers, while the service that CNN had launched with fanfare a month ago, CNN+, spending $350 million, simply shut down. April was a turning point for the streaming industry.
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